Введение 4
Теоретическая часть 7
1. Управление стратегией предприятия 7
1.1 Стратегия и стратегия в предприятии 11
1.2 Миссия, видение и цель предприятия 16
2. Внешний анализ 22
2.1 PESTLE 23
2.2 Модель 5 сил Портера 31
2.3 VRIO-анализ 40
2.4 Анализ McKinsey 42
3. Внутренний анализ 46
3.1 Анализ факторов предприятия 48
3.2 Финансовый анализ 50
4. SWOT анализ как инструмент стратегического управления 63
4.1 Элементы матрицы SWOT. Проведение SWOT анализа 65
5. Предложения по стратегии. Варианты стратегии и выбор подходящей стратегии для предприятия 69
Практическая часть 73
6. Основная информация о компании 73
6.1 Типология 73
6.2 Представление и описание выбранного предприятия. История предприятия 77
7. Стратегический анализ внешней среды предприятия 82
7.1 PESTLE анализ 82
7.1.1 Политические факторы 82
7.1.2 Экономические факторы 85
7.1.3 Социальные факторы 94
7.1.4 Технологические факторы 101
7.1.5 Правовые факторы 106
7.1.6 Экологические факторы 108
7.1.7 Резюме анализа PESTLE 113
7.2 Модель 5 сил Портера 116
7.2.1 Сила заказчиков 116
7.2.2 Сила поставщиков 120
7.2.3 Угроза заменителей 125
7.2.4 Угроза новых участников 126
7.2.5 Соперничество между конкурентами 127
7.2.6 Резюме модели пяти сил Портера 132
7.3 VRIO анализ 133
7.3.1 Резюме VRIO анализа 135
7.4 Анализ McKinsey 136
7.4.1 Резюме анализа McKinsey 143
8. Стратегический анализ внутренней среды предприятия 145
8.1 Анализ факторов предприятия 145
8.1.1 Факторы научно-технического развития 145
8.1.2 Маркетинговые и дистрибьюторские факторы 147
8.1.3 Факторы производства и управления производством 148
8.1.4 Факторы организационных и трудовых ресурсов 150
8.1.5 Резюме анализа факторов предприятия 152
8.2 Финансовый анализ 152
8.2.1 Горизонтальный финансовый анализ 153
8.2.2 Вертикальный финансовый анализ 163
8.2.3 Анализ финансовых коэффициентов 168
8.2.4 Резюме финансового анализа 181
9. SWOT анализ 183
10. Предложения по стратегии 184
Заключение 198
Список использованных источников 201
Приложения 215
В рамках теоретической части представлен обзор основных методов и моделей проведения анализа внутренней и внешней среды предприятия, в частности, уделено внимание самому пониманию стратегии, а также уровней стратегического планирования.
В теоретической части работы представлены основы проведения анализа внешней среды организации, в частности, представлен PESTLE-анализ, анализ пяти сил Портера, а также особенности проведения анализа McKinsey и VRIO-анализ. Также в этой главе проанализированы особенности проведения анализа внутренней среды организации: выявлены факторы внутренней среды, описаны методики проведения финансового анализа и представлен SWOT-анализ.
Практическая часть работы посвящена проведению стратегического анализа деятельности предприятия. В рамках оценки стратегии, а также определения путей ее совершенствования, проведен PESTLE-анализ, анализ 5 сил Портера, VRIO-анализ, анализ 7S, анализ факторов внутренней среды, а также финансовый анализ, в рамках которых определены основные возможности и угрозы, сильные и слабые стороны, являющиеся составной частью SWOT-анализа ООО «РМЗ-РариТЭК».
В практической части работы также определены основные стратегии для дальнейшего стратегического развития предприятия.
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Стратегический анализ предприятия ООО «РМЗ РариТЭК» #1508149
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| Тема: | Стратегический анализ предприятия ООО «РМЗ РариТЭК» |
| Артикул: | 1508149 |
| Дата написания: | 15.06.2020 |
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| Предмет: | Стратегический менеджмент |
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