Introduction 3
Chapter 1. Theoretical basics of franchising in the lodging industry 5
1.1 Franchising theoretical foundations 5
1.2 The essence of franchising in the lodging industry 9
Chapter 2. Main problems and perspectives of franchising in lodging industry 13
2.1 Problems and disadvantages of franchising in lodging industry 13
2.2 The trends and perspectives of hotel chains in today world 15
Conclusions 26
The list of literature cited 28
Hotel franchising is a relationship agreement between the holder of a brand (franchisor) and another partner (franchisee) which provides the franchisee with the right to use the franchisor’s brand name in return for fees. The services provided by the franchisor range from pre-opening services, initial services and on-going support. The degree of satisfaction experienced by the franchisee over the duration of the franchise relationship will not necessarily be constant and can lead to serious problems between both parties. Therefore, there may be some sort of lifecycle in the relationship between the franchisee and the franchisor as reported as a general concept for franchising relationships.
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Problems and development perspectives of franchising in lodging industry. А также похожие готовые работы: страница 13 #1505685
Артикул: 1505685
- Предмет: Hotel Management
- Уникальность: 91% (Антиплагиат.ВУЗ)
- Разместил(-а): 103 Егор в 2016 году
- Количество страниц: 31
- Формат файла: docx
4 490p.
1. Bardi, J. A. Hotel Front Office Management, 5th edition, The Pennsylvania State University, John Wiley & Sons, Inc. – 2014. – 456 p.
2. Brickley, J., Dark, F. and Weisbach, M. An agency perspective on franchising. Financial management. – 2013.
3. Carney, M. and Gedajlovic, E. Vertical integration in franchise system: agency theory and resource explanations. Strategic management journal, 12. – 2014.
4. Castrogiovanni, G., Combs, J. and Justis, R. Shifting imperatives: an integrative view of resource scarcity and agency reasons for franchising. Entrepreneurship: theory and practice, 30 (1). – 2013. – 578 p.
5. Combs, G. Ketchen, J. Can capital scarcity help agency theory explain franchising? Revisiting the capital scarcity hypothesis. Academy management journal, 42. – 2014.
6. Dant, R. Kaufmann, P. Structural and strategic dynamics in franchising. Journal of retailing. – 2014.
7. Global hospitality insights, Top thoughts for 2014. EYGM Limited, from http://www.ey.com/Publication/vwLUAssets/EY_-_Global_hospitality_ insights_ 2014/$ FILE/EY-Global-hospitality-insights-2014.pdf
8. Goh, M. F., Gan, C. W. & Kim, D. China’s hospitality industry - Rooms for growth, A.T. Kearney, from www.atkearney.com/transportation/ideas-insights/ featured-article/-/asset_publisher/4rTTGHNzeaaK/content/chinas-hospitality- industry-rooms-for-growth/10192
9. Hopkinson, G. and Scott, S. Franchise relationship quality: micro-economic explanations. European journal of marketing. – 2014.
10. Indian Hotel Industry Survey 2010-2011. Federation of Hotel & Restaurant Associations of India, from http://www.hvs.com/Content/3216.pdf
11. Mastura, J., Siti, A. M. & Siti Z. S., Entrepreneurial Characteristics of Small and Medium Hotel Owner-Managers, World Applied Sciences Journal 10., Special Issue of Tourism & Hospitality, IDOSI Publications (54-62), from http:// citeseerx.ist.psu.edu/ viewdoc/download?doi=10.1.1.390.5697&rep=rep1&type =pdf
12. Mendelsohn, M. The Guide to Franchising. 6th ed, London: Cassell. – 2014. – 560 p.
13. Monroy, M. and Alzola, M. An analysis of quality management in franchise systems. European journal of marketing. – 2014.
14. Oxenfeldt, A. and Kelly, A. Will successful franchise systems ultimately become wholly-owned chains? Journal of retailing, 44 (4). – 2013.
15. Rubin, H. and Rubin, I. Qualitative interviewing: the art of hearing data. Thousand Oaks: Sage. – 2014. – 532 p.
16. Rubin, P. The theory of the firm and the structure of the franchise contract. The journal of law and economics. – 2015.
17. Shane, S. Hybrid organizational arrangement and their implications for firm growth and survival: a study of new franchisors. Academy of management journal, 39 (1), - 2013.
18. Soriano, D. Franchising in Spain: agency and capital scarcity perspectives. The service industrial journal. – 2014.
19. Tourism Highlights 2014 Edition (2014). UNWTO, from http://www.e-unwto.org/ doi/ pdf/10.18111/9789284416226
20. Vazquez, L. Proportion of franchised outlets and franchise system performance. The service industrial journal. – 2015.
21. Wang, C. and Altinay, L. International franchise partner selection and chain performance through the lens of organizational learning. The service industrial journal, 28 (2), - 2014.
22. Xiao, Q., O’Neill, J. W. & Wang, H. International hotel development: A study of potential franchisees in China, International Journal of Hospitality Management 27, Elsevier (325-336)
23. http://www.hospitalitynet.org
24. http://www.hospitality-on.com
25. http://www.hotelsmag.com/h1507_Special_Report.pdf
26. http://www.ihgplc.com/index.asp?pageid=856
27. http://www.imf.org
28. http://www.portmanusa.com/project.php?projectid=5620
29. http://www.statista.com
2. Brickley, J., Dark, F. and Weisbach, M. An agency perspective on franchising. Financial management. – 2013.
3. Carney, M. and Gedajlovic, E. Vertical integration in franchise system: agency theory and resource explanations. Strategic management journal, 12. – 2014.
4. Castrogiovanni, G., Combs, J. and Justis, R. Shifting imperatives: an integrative view of resource scarcity and agency reasons for franchising. Entrepreneurship: theory and practice, 30 (1). – 2013. – 578 p.
5. Combs, G. Ketchen, J. Can capital scarcity help agency theory explain franchising? Revisiting the capital scarcity hypothesis. Academy management journal, 42. – 2014.
6. Dant, R. Kaufmann, P. Structural and strategic dynamics in franchising. Journal of retailing. – 2014.
7. Global hospitality insights, Top thoughts for 2014. EYGM Limited, from http://www.ey.com/Publication/vwLUAssets/EY_-_Global_hospitality_ insights_ 2014/$ FILE/EY-Global-hospitality-insights-2014.pdf
8. Goh, M. F., Gan, C. W. & Kim, D. China’s hospitality industry - Rooms for growth, A.T. Kearney, from www.atkearney.com/transportation/ideas-insights/ featured-article/-/asset_publisher/4rTTGHNzeaaK/content/chinas-hospitality- industry-rooms-for-growth/10192
9. Hopkinson, G. and Scott, S. Franchise relationship quality: micro-economic explanations. European journal of marketing. – 2014.
10. Indian Hotel Industry Survey 2010-2011. Federation of Hotel & Restaurant Associations of India, from http://www.hvs.com/Content/3216.pdf
11. Mastura, J., Siti, A. M. & Siti Z. S., Entrepreneurial Characteristics of Small and Medium Hotel Owner-Managers, World Applied Sciences Journal 10., Special Issue of Tourism & Hospitality, IDOSI Publications (54-62), from http:// citeseerx.ist.psu.edu/ viewdoc/download?doi=10.1.1.390.5697&rep=rep1&type =pdf
12. Mendelsohn, M. The Guide to Franchising. 6th ed, London: Cassell. – 2014. – 560 p.
13. Monroy, M. and Alzola, M. An analysis of quality management in franchise systems. European journal of marketing. – 2014.
14. Oxenfeldt, A. and Kelly, A. Will successful franchise systems ultimately become wholly-owned chains? Journal of retailing, 44 (4). – 2013.
15. Rubin, H. and Rubin, I. Qualitative interviewing: the art of hearing data. Thousand Oaks: Sage. – 2014. – 532 p.
16. Rubin, P. The theory of the firm and the structure of the franchise contract. The journal of law and economics. – 2015.
17. Shane, S. Hybrid organizational arrangement and their implications for firm growth and survival: a study of new franchisors. Academy of management journal, 39 (1), - 2013.
18. Soriano, D. Franchising in Spain: agency and capital scarcity perspectives. The service industrial journal. – 2014.
19. Tourism Highlights 2014 Edition (2014). UNWTO, from http://www.e-unwto.org/ doi/ pdf/10.18111/9789284416226
20. Vazquez, L. Proportion of franchised outlets and franchise system performance. The service industrial journal. – 2015.
21. Wang, C. and Altinay, L. International franchise partner selection and chain performance through the lens of organizational learning. The service industrial journal, 28 (2), - 2014.
22. Xiao, Q., O’Neill, J. W. & Wang, H. International hotel development: A study of potential franchisees in China, International Journal of Hospitality Management 27, Elsevier (325-336)
23. http://www.hospitalitynet.org
24. http://www.hospitality-on.com
25. http://www.hotelsmag.com/h1507_Special_Report.pdf
26. http://www.ihgplc.com/index.asp?pageid=856
27. http://www.imf.org
28. http://www.portmanusa.com/project.php?projectid=5620
29. http://www.statista.com
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| Тема: | Problems and development perspectives of franchising in lodging industry |
| Артикул: | 1505685 |
| Дата написания: | 31.03.2016 |
| Тип работы: | Дипломная работа |
| Предмет: | Hotel Management |
| Оригинальность: | Антиплагиат.ВУЗ — 91% |
| Количество страниц: | 31 |
Работа выполнена на английском языке
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