Task 1 3
Task 2 9
Bibliography 11
TASK
Your company is in the healthcare sector and has developed three new ‘lifestyle programmes’ designed to help people reduce their risk of developing diabetes and heart disease. The company is planning a phased launch of the programmes and your Chief Executive needs to decide on which programme to launch first. The company’s research manager has suggested that a programme of qualitative research, using focus groups will help the company collect the information it needs for the CEO to make an evidence based choice.
The CEO is more familiar with quantitative research. After discussion, the research manager has convinced the CEO that qualitative approach is appropriate under the circumstances. However, the CEO now wants to know what steps can be taken to ensure that the results are robust and valid.
1. You have been asked to present to the CEO the steps that the research manager could adopt during the research to ensure that the qualitative research will provide valid and useful information to help inform the company’s decisions. Give a full rationale for the steps that you suggest. Present your findings as a 10 minute slide presentation and script. The response to this section should be in the form of slides and a presentation script. The length of the presentation should be the determining factor in terms of the number of slides and word count. Circa 10 slides and 750 - 1000 words is expected.
Students should provide a clear set of steps and rationale for each along with a clear link to the context of the case. Credit should not be given for generic statements about the benefits of research without reference to the context.
2. Your CEO is convinced and likes your approach, particularly the use of focus groups. He was intrigued by the possibility of using projective techniques and wants to know more. Write an explanatory note to the CEO describing three different projective techniques that your moderators could use in the focus groups in order to gather the information the CEO needs. Briefly explain the relative strengths of each and make a proposal for which you believe would be the most effective, explaining your rationale for this choice. Students should identify and describe three projective techniques and provide a clear context related rationale for the use of each.
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Your company is in the healthcare sector and has developed three new ‘lifestyle programmes’ designed to help people reduce their risk of developing diabetes and heart disease... 1. Present to the CEO the steps that the research manager could adopt during the research 2. Write an explanatory note... #1507022
Тема полностью: Your company is in the healthcare sector and has developed three new ‘lifestyle programmes’ designed to help people reduce their risk of developing diabetes and heart disease... 1. Present to the CEO the steps that the research manager could adopt during the research 2. Write an explanatory note to the CEO describing three different projective techniques that your moderators could use in the focus groups in order to gather the information the CEO needs
Артикул: 1507022
- Предмет: Менеджмент
- Уникальность: 85% (Антиплагиат.ВУЗ)
- Разместил(-а): 526 Анна в 2018 году
- Количество страниц: 22
- Формат файла: docx
970p.
1. Kuzmin, A.M. (2017) Focus Group Method // Quality Management Methods. 2017. №5. P. 23
2. Mescon, Michael H.; Albert, Michael; Khedouri, Franklin (1988). Management. New York: Harper & Row, Publishers. 756 p.
3. Chernysheva, A.M. (2015) The Method of Focus Groups as the Most Popular Method of Marketing Qualitative Research [online]. Available at: https://elibrary.ru/item.asp?id=25309211 [Accessed 02 March, 2018].
2. Mescon, Michael H.; Albert, Michael; Khedouri, Franklin (1988). Management. New York: Harper & Row, Publishers. 756 p.
3. Chernysheva, A.M. (2015) The Method of Focus Groups as the Most Popular Method of Marketing Qualitative Research [online]. Available at: https://elibrary.ru/item.asp?id=25309211 [Accessed 02 March, 2018].
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| Тема: | Your company is in the healthcare sector and has developed three new ‘lifestyle programmes’ designed to help people reduce their risk of developing diabetes and heart disease... 1. Present to the CEO the steps that the research manager could adopt during the research 2. Write an explanatory note to the CEO describing three different projective techniques that your moderators could use in the focus groups in order to gather the information the CEO needs |
| Артикул: | 1507022 |
| Дата написания: | 03.03.2018 |
| Тип работы: | Контрольная работа |
| Предмет: | Менеджмент |
| Оригинальность: | Антиплагиат.ВУЗ — 85% |
| Количество страниц: | 22 |
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